Watch the New 'Belong' TV Ad

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Five mates' journey through space and time in our new set of 'Belong' TV ads. Shot in High-Definition, and using the latest special effects and CGI techniques, the ads revel in the most prized aspect of sociability - being a part of that tight-knit group of mates who look out for each other (and have a laugh) whenever and wherever they're together. The second of our ads finds the group at the turn of the last century exploring the Arctic tundra. Despite the tough conditions they still show sterling solidarity in support of a mate...

Like what you see? Would you have done things differently?

Have your say here...

BUY HERESoundtrack: Nimrod 9th Variation by Elgar
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richard from glos ""it's brightening up" was a very well used phrase said every morning by my hopelessly optimistic friend on hols in soaking wet donegal. constantly reused since esp at race meetings waiting for track to dry, now stolen by carling!"
Russell from shropshire "Is Dan actually Bruce Parry? of Tribe fame !!"
Debbi from Bedford "Carling does it again!!! What a gr8 advert keep them coming. Yes that guy does look like Peter Kay but there is also a good likeness of Noel Edmonds lying down or was it him in person??"
Terry from Wickford Essex UK "Stunning adverts (space and antarctic). "Belong" as a concept of friends/team/togetherness. Brilliant scripts."
Harun from London "This is the best ad on tv!!"
Leigh from RAF Leuchars "The best advert i've seen for a while. Well Done Carling!!!!"
Nauman from Lancaster "Excellent Advertisement !!! Couldn't be any better... I hope more are coming our way!!"
chas from England "Best advert since your damnbusters one."
les from frinton on sea "Just what you would expect from your real mates! And Carling. Reliability and Believe in the good times to come."
Sean from Cardiff "Great ad!!! Can't wait to see the next adventure. That guy does look like Peter Kay but its not him"
Sean from Cardiff "It's not Peter Kay but I agree that it does look like him. Too short to be Peter Kay!"
Claire from Stockport "Yes.I think it's Peter Kay as well."
Rachel from Blackpool "Ok the guys who's birthday it is..is it Peter Kay? We are having a disagreement at home! lol"
simon from LEEDS "excellent advert, need more advertising as good as this"
Karen from Nottingham "I bet Captain Oates wished he had friends like that!"
Lynne from Inverness "This is a good one as at the bginning you think its going to be serious and ends up being funny that nothing will stop them getting a pint - not even the weather!!"
Peter from London / Hereford "With a name like mine I'm bound to be interested in the Polar theme, especially as I'm a bit of an adventurer myself - trekking with mates on foot over the Alps this coming summer. This is a great ad for wintertime too - please have my cold Carling ready for me when I / We reach Rome on August 1st!"
Alicia from liverpool "is that peter kay in the arctic explorer advert? does anyone agree?"
bob from scotland "Both adverts are out of this World,very original,and excellently produced,well done you"
Dave from Berkshire "These adverts are FANTASTIC, just like conversations that occur between guys when beer is on the mind. plenty more please.. i love these adverts, downloaded it to my phone!!!! thanks carling !"

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